8
Med · Reg · Legal · Brand
Across MLR + commercial QA
1.5d
illustrative target
Pre-check rail upstream of MLR
4
All resolved
No SLA breaches
78%
once data flows
Pre-check catching upstream
Approval stages
The seven-stage path · auto + human
1
Brand voice checkauto
First-person leak detection, forbidden phrase scan, tone consistency vs brand voice rules.
Auto · engine
SLA · —
2
OPDP / compliance pre-checkauto
Fair-balance proximity, comparative-claim check, outcome-guarantee scan, ISI compliance, citation tagging.
Auto · MLR rail
SLA · —
3
Brand QA review
Audience fit, message alignment with campaign brief, on-tone for the Q2 caregiver narrative.
Demo Viewer + brand team
SLA · 1 business day
4
Medical review (Med)
Clinical accuracy, citation check against approved sources, indication scope.
[Medical reviewer · placeholder]
SLA · 2 business days
5
Regulatory review (Reg)
OPDP compliance final, fair-balance check, off-label scan, audience-restriction enforcement.
[Regulatory reviewer · placeholder]
SLA · 2 business days
6
Legal review
Triggered when generation contains comparative claim, named competitor, or financial / cost claim.
Triggered only
SLA · 3 business days
7
Final approval + Veeva archiveauto
When all required reviewers approve, variant auto-archives to Veeva PromoMats and unlocks for deployment.
Auto · on consensus
SLA · —
Active queue
5 variants in motion right now
DEM-2026-04-218
Caregiver carousel · 'When you knew it wasn't a heart attack'
Stage 7 · Final approval + Veeva archive · 12 min in stage
[Brand QA]approved
[Medical · A]approved
[Regulatory]approved
DEM-2026-04-217
RP awareness reel · physician POV · 36s
Stage 5 · Regulatory review · 1 hr in stage
[Brand QA]approved
[Medical · A]approved
[Regulatory]in-review
DEM-2026-04-216
Compound DT-204 cost & access · static card
Stage 4 · Medical review · 2 hr in stage
[Brand QA]approved
[Medical · B]redline
[Regulatory]pending
DEM-2026-04-215
What is rare cardiology indication · 60s explainer
Stage 6 · Legal review · comparative claim · 8 hr in stage
[Brand QA]approved
[Medical · A]approved
[Regulatory]approved
[Legal]in-review
DEM-2026-04-213
HCP eBlast · RHAPSODY 24-month data summary
Stage 3 · Brand QA · 30 min in stage
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What's underneathArchitecture · advisors · published thinking.
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About Ephicacy Health
We’re building something different.
Ephicacy Healthcare Communications is where the precision of science, the art of storytelling, and intelligent operations converge to reshape healthcare communications — across medical communications, creative advertising, and public relations. OVYN™ is the platform that delivers that work at modern speed.
Let’s Collaborate →Five expertise pillars
- Strategic Leadership
- Medical Communications
- Creative Advertising
- Public Relations
- Customer Experience
- Data-Driven Imagination
136
Years collective experience