Performance Loop
Top 25% versus bottom 25% — what actually drives results.
Veeva performance data — your data, you own it — flows back into the engine as signal. Which angles, formats, and audience hooks won. Which sank. The system learns what works for Compound DT-204 and uses it on every new brief.
286
Across 8 active campaigns
illustrative target
+47%
illustrative target
Top 25% averaging 2.8× the bottom 25%
✓ Live
All versions synced
Auto-pushed on MLR approval
$8.40
illustrative trend
Caregiver audience driving the drop
Attribute analysis
Which attributes appear in winners vs losers
Each row is a content attribute. Top % = how often it appears in the top-25% performing variants. Bottom % = how often in the bottom-25%. The lift column tells you what the engine should do more of.
Attribute
Top 25%
Bottom 25%
Lift
Engine bias
Caregiver hook
+6.5×
↑ More
Named physician (Dr. + credential)
+8.0×
↑ More
Trial-cited efficacy stat
+3.5×
↑ More
Patient story arc · 30s+
+3.1×
↑ More
ISI-adjacent fair-balance
+1.6×
↑ More
First-person singular voice
−18×
↓ Avoid
Emoji density > 3 per asset
−8×
↓ Avoid
Generic 'glow / wellness' framing
−∞
↓ Avoid
Veeva sync · activity log
The data loop, last 24 hours
12 min ago
DEM-2026-04-218 · Caregiver carousel approved & synced to Veeva PromoMats v2
synced
1 hr ago
DEM-2026-04-217 · Reel pending MLR · queue position 4 of 11
in queue
2 hrs ago
DEM-2026-04-216 · Static flagged · auto-rewrite suggested
needs review
3 hrs ago
Performance pull · 142 Compound DT-204 variants Q1 ingested as training signal
synced
Yesterday
Veeva CRM HCP engagement export · 2,840 records de-identified, aggregated, fed to engine
synced
Forward thisOne click to the right page for whoever you need to loop in.
What's underneathArchitecture · advisors · published thinking.
Talk to us30 minutes with Maha + Zein. No deck, no sales motion. We answer your questions.
About Ephicacy Health
We’re building something different.
Ephicacy Healthcare Communications is where the precision of science, the art of storytelling, and intelligent operations converge to reshape healthcare communications — across medical communications, creative advertising, and public relations. OVYN™ is the platform that delivers that work at modern speed.
Let’s Collaborate →Five expertise pillars
- Strategic Leadership
- Medical Communications
- Creative Advertising
- Public Relations
- Customer Experience
- Data-Driven Imagination
136
Years collective experience