Every email mode running off the same brand-trained engine — same claims library, same ISI rules, same OPDP rail. Salesforce Marketing Cloud handles patient + HCP eBlast deployment. Veeva CRM Approved Email delivers the field-rep template library.
Pre-cleared templates the field force pulls when following up with a specific HCP after a call. Every template MLR-approved, ISI-compliant, audience-tagged. Reps personalize the surrounding 2–3 lines; the engine handles the rest. Sent through Veeva CRM Approved Email — full audit trail, full compliance.
● 14 templates approved · 4 in MLR review
Template
Audience flow
7d sends
Opens
Clicks
Veeva
AE-RP-DX-01
Post-call follow-up · newly diagnosed RP patient
HCP → patient (rep-forwarded)
142
58%
16%
synced · v3
AE-COST-02
Co-Pay program enrollment · post-prescription
HCP → patient (rep-forwarded)
87
71%
34%
synced · v2
AE-RHAPSODY-03
RHAPSODY trial data summary · for cardiology peers
MSL → HCP (rep-forwarded)
34
48%
22%
synced · v1
AE-PEDS-04
Pediatric Compound DT-204 · referral letter to pediatric cardiology
HCP → HCP referral
12
67%
25%
synced · v1
Subject line testing
A/B variants the engine learned to pick
Every patient eBlast and HCP send runs a 3-arm subject line test on the first 1–5% of the list. The winner ships to the rest. Top performers feed back into the engine as signal for next time.
Caregiver welcome · subject A/B640 sends per arm · 98% confidence
"What if it isn't a heart attack? A guide to rare cardiology indication."
42.1%
✓ winner
"Rare cardiology indication · what every caregiver should know"
31.4%
retired
"When the ER says it's not your heart — but you keep going back"
38.7%
retired
HCP eBlast · 24-month data subject test1,600 sends per arm · 99% confidence
"RHAPSODY 24-month efficacy summary · headline pull from claims library"
33.8%
✓ winner
"Long-term efficacy data on Compound DT-204 in rare cardiology indication"
26.2%
retired
"New 24-month data on rilonacept — open-label extension results"
29.4%
retired
Deliverability + compliance
Sender health
Inbox placement
Gmail + Outlook + Apple Mail · weighted
98.4%
Spam complaint rate
Threshold = 0.10% · 80% under benchmark
0.02%
Hard bounce rate
Cleaning rule auto-removes after 1 hard bounce
0.4%
DMARC + DKIM + SPF
Domain auth set up across your sender domains during onboarding
✓ aligned
Unsubscribe rate
One-click + preference center on every send
0.18%
ISI footer compliance
Every send · auto-attached by audience profile
100%
Audience segments
Who the campaigns reach
Caregiver-led · spouses + adult children
Site opt-in + paid acquisition
3,840
12 min ago
Newly diagnosed · 35–60 · symptomatic
Patient site + paid · last 90d
2,120
1 hr ago
Newly prescribed · post-script week 1
Veeva CRM trigger · de-identified
612
Real-time
Active patients · day 21 post-fill
Pharmacy sync · de-identified cohort
847
Real-time
Cardiology HCPs · prescribers
Veeva CRM HCP profile
1,840
Daily
Cardiology HCPs · decliners (12mo)
Veeva CRM rep notes
2,980
Daily
Pediatric cardiology HCPs
Veeva CRM HCP profile
184
Daily
Lapsed patients · re-engagement
Pharmacy + Veeva CRM cross-ref
1,420
Weekly
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Ephicacy Healthcare Communications is where the precision of science, the art of storytelling, and intelligent operations converge to reshape healthcare communications — across medical communications, creative advertising, and public relations. OVYN™ is the platform that delivers that work at modern speed.