The rail catches what MLR shouldn't have to. Content Engine runs every version through OPDP, ISI, fair-balance, and brand-voice rules before it reaches your reviewer. Flags caught upstream, scored, surfaced with auto-rewrite suggestions. The enforcement layer of the OVYN architecture.
Architecture · Layer 02 · Enforcement
This is Content Engine — the rule engine. Pulls from Intelligence for citation context, hands rejected versions back to Activation for auto-rewrite.
See full stack → 412
illustrative trend
Across 23 active briefs
94%
once data flows
Pre-MLR auto-flag catches 88% upstream
12 / 100
Threshold = 35
Internal pre-check scoring · spike threshold never breached this month
63%
Median 4.1d → 1.5d
Reviewer queue compresses because flags caught upstream
Live · Compliance Pre-Check Rail
Variants flowing through MLR rules in real time.
Queued 1
Checking 1
Pass 2
Flag 1
…
Compound DT-204 · efficacy carousel · frame 4
DEM-2026-04-301 · OPDP-FB-01
OPDP
Pre-checking…
•
Caregiver Q&A · pediatric frame
DEM-2026-04-302 · OPDP-DT-02
OPDP
Queued
✓
Newly diagnosed reel · 36s · physician POV
DEM-2026-04-303 · ISI-COMPLETE-06· ISI present at 0:24–0:36
ISI
Pass
✓
RP awareness · social tile · 'beyond steroids'
DEM-2026-04-304 · OPDP-COMP-05· Comparative claim · no head-to-head citation
OPDP
Pass
!
Cost & access carousel · frame 2
DEM-2026-04-305 · OPDP-OG-03· No outcome-guarantee phrasing detected
OPDP
Flag
Open queue
4 flags awaiting your review 2 high 2 med 0 low
DEM-2026-04-216 high OPDP-FB-01 · Fair balance
Compound DT-204 cost & access · static card
Benefit claim on 'most pay $10 or less' appears 4 lines before ISI block. Recommend tightening to within 2 lines or moving ISI above.
Auto-rewrite available — moves co-pay claim adjacent to ISI block.
Apply auto-rewrite Send to MLR as-is Override · log reason
DEM-2026-04-211 med OPDP-COMP-05 · Comparative
Caregiver carousel frame 5 · 'beyond steroids'
Phrase 'beyond steroids' implies superiority without head-to-head citation. Soften to 'an alternative to steroid-only management.'
Auto-rewrite available — replaces with non-comparative phrasing.
Apply auto-rewrite Send to MLR as-is Override · log reason
DEM-2026-04-208 high OPDP-OG-03 · Outcome guarantees
RP awareness reel · 'fastest way to control flares'
Adverb 'fastest' triggers outcome-guarantee rule. Restate as 'reduces time to symptom control in clinical trials.'
Auto-rewrite available — replaces with trial-cited timeframe.
Apply auto-rewrite Send to MLR as-is Override · log reason
DEM-2026-04-203 med PEDS-INDIC-07 · Pediatric
Caregiver Q&A frame 7 · pediatric mention
Pediatric reference (age 12+) lacks age-appropriate caregiver fair-balance. Add ISI variant.
Pediatric ISI template inserted on regen.
Apply auto-rewrite Send to MLR as-is Override · log reason
Standing instructions
Rules running on every generation OPDP guidance, fair-balance, ISI requirements, comparative-claim rules, pediatric language — encoded once, enforced on every output. Hit count + failure rate per rule lets you tune.
Rule ID
Category
Standing instruction
Checks
Fails / mo
OPDP-FB-01
Fair balance
Risk information must accompany every benefit claim within 50% proximity.
412
7
OPDP-DT-02
Disease/treatment
Disease-state content cannot pivot to branded claim without ISI.
412
12
OPDP-OG-03
Outcome guarantees
Forbidden phrases: 'cure', 'guaranteed', 'safest', 'best', '100%'.
412
0
OPDP-CTX-04
Off-label
All efficacy mentions must tie to FDA-approved indication only (rare cardiology indication · CAPS · DIRA).
412
3
OPDP-COMP-05
Comparative
No comparative claims vs steroids / colchicine / NSAIDs without head-to-head trial citation.
412
5
ISI-COMPLETE-06
ISI
Full ISI must appear within 1 frame of any branded mention. Truncation requires conspicuous link.
412
11
PEDS-INDIC-07
Pediatric
Compound DT-204 pediatric indication (12+) must include age-appropriate caregiver fair-balance.
412
1
BRAND-VOICE-08
Brand voice
First-person singular forbidden. Patient/caregiver voice must be team-attributed or named-physician.
412
9
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About Ephicacy Health
We’re building something different. Ephicacy Healthcare Communications is where the precision of science, the art of storytelling, and intelligent operations converge to reshape healthcare communications — across medical communications, creative advertising, and public relations. OVYN™ is the platform that delivers that work at modern speed.
Let’s Collaborate → Five expertise pillars
136
Years collective experience